In the peak of 2021, like a lot of people, we invested our money in technology stocks and cryptocurrencies because it felt like everything was just going to go up forever. It turns out the US economy was living an anomalous time - a zero interest rate environment. Once interest rates and inflation rose, the market crashed and we, like many others in the market, lost money. We were tired of chasing hot trends, making risky short-term bets, and acting out of FOMO.

With interest rates reaching historic highs, we identified an opportunity: Treasury Bills were outperforming most stocks, yet remained surprisingly difficult to access. The government's Treasury Direct website felt stuck in the 1990s, and major banks offered minimal returns on cash deposits. We built the platform we wished existed - a simple way to access fixed-income investments and make the most of the high-interest environment.

As we worked closely with our users, we realized that truly empowering wealth building required a more comprehensive approach. In January 2025, we launched Finvest 2.0, completely reimagining our platform as a full-featured wealth management solution. What started as a simple way to access Treasury Bills has evolved into an intelligent command center for your entire financial life, bringing professional-grade tools and insights to everyone.

The financial world has long reserved its most powerful tools for the wealthy few, while most people are left to piece together their future with basic apps and generic advice. We hope to change that. Finvest puts the power and tools to grow wealth in your hands, helping you optimize every dollar across spending, saving, and investing. Think of us as your personal wealth manager, available 24/7 and constantly working to help you give your money the superpowers it deserves.